Lilac James have provided services for Briar Security for many years now, as we are also partnered with their web design company Catfish, both of whom are based in Cambridge.
Whilst their old site was optimised for 'commercial security' and 'domestic security', these keywords had very low search levels as customers often search for what they think they need and not what 'you' think they are.
By following a regionalised strategy, it allowed us to generate traffic for a list of services within the regions covered by the Briar team. As is often the case, domestic and commercial customers will search for a local supplier to them, using the name of a city or town within the search term.
2 months after the original on-page optimisation project was completed, the client was delighted to achieve at least 9 page one Google rankings and a further sprinkling of positions on page two and three. More optimisation has since been added particularly as the sector itself has become much more competitive in recent years.
The result is a website which not only looks good thanks to the design skills at Catfish but also generates leads and enquiries.