Influencer and partnership ads are one of the most powerful tools available on Meta, and many businesses still aren’t using them properly. In this post (with an embedded video tutorial), we’ll walk you through exactly how to run partnership ads on Meta, when to use them, and some key watch-outs that can make or break your campaign. Watch the video below,
Black Friday is like that one day in the year where shoppers expect you to wow them with deals. More importantly, it’s not just about one day of sales – it’s about hooking new customers and retaining them for the long haul. Think of Black Friday as your “big party” where you invite everyone in, show off what you’ve got,
If you’ve ever found unexpected charges on your Facebook Ads account – perhaps due to a technical glitch or even a malicious hack – knowing how to request a refund is crucial. While Facebook does not make the process particularly intuitive, it is still straightforward enough once you know where to look. Below is a concise guide to walk you
Redesigning your website can be an exciting time to refresh your brand identity, improve the user experience, and even increase sales. However, if it’s not done carefully, a website redesign (or a change in URL structure) can cause catastrophic losses in your search engine rankings. In extreme cases, you risk handing over all your hard-earned traffic to your competitors overnight.
If you’re considering Google Ads but feel uncertain about the potential return on your investment (ROI), you’re not alone. It’s tough to commit your marketing budget without a clear idea of what might come back in profits. Fortunately, there’s a simple process you can follow to estimate whether Google Ads is truly worth it for your business. In this post,
Are you looking to ramp up your Facebook advertising budget but find yourself blocked by a daily spending limit? Facebook automatically imposes these limits to manage risk, but this can be frustrating if you have urgent marketing or business goals. Below is a step-by-step guide on how to request a higher daily spending limit and get your ads moving faster.
Earlier this year in March, Google’s internal content API was leaked online, and as such over 2,500 documents were released to the public. These files related to Google Search and gave information on how Google ranks content. There are many factors involved, and although we don’t yet know how each factor is weighted, the leak has highlighted which features Google
Building Backlinks can be really difficult for businesses today but it’s so important for your SEO. That’s why in this blog we’re going to explain three easy ways to build backlinks in 2024. These 3 big tips will help you to establish high quality backlinks as part of your SEO and Marketing Strategies to move you forward! What is a
The field of marketing is constantly evolving, and it can be challenging to keep up with the latest trends and technologies. As we look ahead to the future, there are a few key trends that are likely to shape the way companies market their products and services in the coming years. In this blog we’ll explore what we think will
“Why hire an SEO agency when I have a marketing team who can learn SEO on Google and do it themselves…?” This was a question I was politely asked this week during an SEO consultation. We prefer it when a potential client pushes back and asks difficult questions as it provides you the opportunity to answer them and provide some
The Complete Beginners Guide to Metadata 2024 An easy and effective place to start when it comes to boosting your SEO is by writing well researched, keyword focused, Metadata and descriptions. At Lilac James, we see many businesses, agencies and marketing professionals struggling to write Metadata effectively so we thought we would publish this “Complete Beginners Guide to SEO” to
6 Simple Tips for Effective Landing Page Design At Lilac James we are marketers who specialise in SEO, Google Ads & Social Media Marketing, but regardless of how good we are and how much highly relevant and qualified traffic we drive to a webpage, customers will always bounce if they’re landing on a poorly designed page. An effective landing page is
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