Darren Turner is a Psychic Medium and Tutor based in Northampton. His website was in need of an overhaul and he was aware that apart from Facebook he was getting very little traffic when people made appropriate searches in Google. Unless you knew his name people just could not find him on Google or Bing.


Darren’s customers also travel for up to an hour for face to face appointments in addition to the availability of telephone and Skype bookings. It was therefore important from a traffic perspective that Darren’s website came up within searches for all surrounding areas including Northamptonshire, Bedfordshire, Cambridgeshire, Hertfordshire and Leicester.

Lilac James worked with the web development team to optimise all pages of the new site including the all-important regional pages.

Keyword research showed that the majority of customers search for ‘clairvoyant or medium/region’ or ‘psychic readings/region’. The team at Lilac employed their trusty on page optimisation mechanism, worked their back end magic and waited………….

6 months on Darren’s new site not only looks professional, it actually works. As we type, Darren has secured 8 x rank #1 positions for keywords including ‘medium Northampton, Cambridge and Bedfordshire’. A range of other keywords are also driving traffic for other services including his tutoring business.

Google Analytics however is the best judge, when comparing February and March 2017 with the same months in 2016 organic traffic has increased by an impressive 325%! Smiles all round.

Darren was a wonderful client to work with and has been heard to say…. ‘Even he did not see that coming!’

Since the work carried out above, Darren has since moved and asked us to re-optimise his site again for psychic and spiritual readings in the Weston-Super-Mare and Bristol area. We are thrilled with how quickly the rankings have started to come in, with several page 1 rankings on Google already!


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

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