Diligent Cleaning was a new start-up company in June 2015 and provides office & commercial cleaning services across the Peterborough area. Managing Director, Simons Youngs knew that digital marketing was key and being found organically on appropriate Google searches was going to be critical for the success of his business. So Simon looked for an SEO agency that would work closely with him and his web developer from the start of the launch project.

The website was very much a collaborative effort and built from the bottom up with SEO at the forefront of the team’s minds. A full range of Diligent’s services was identified, then matched with the common keywords that users put into Google when they have a specific requirement. High volume keywords included Office Cleaning, Commercial Cleaning and End of Tenancy Cleaning .

Lilac James advised Simon that any new site will normally take months to gain credibility within the Google database as Google sees millions of new sites every day. Because many of these websites are never touched again, so Google waits to see which sites will have a future. However, when a site is created on a firm SEO platform it has the best chance of gaining traffic as soon as possible – and certainly more quickly than a website that is not employing an SEO strategy.

In order to gain an immediate impact, Simon asked Lilac James to set up a targeted Adwords campaign to gain Diligent Cleaning top positions in the PPC section when specific search terms were used. This targeted campaign was additional to the ‘on’ and ‘off page’ optimisation and achieved the planned success in the short term.

Just over one year on, Simon is delighted that the Diligent Cleaning site has achieved a myriad of ‘page one’ positions all well within the prescribed timescales recommended by Lilac James for target keywords including  Office Cleaning Peterborough, Commercial Cleaning Peterborough and After Builders Cleaning.

More importantly, enquiries coming via the Diligent Cleaning website are converting well into longstanding, loyal customers.

Here is what Managing Director, Simon Youngs has to say about his experience with Lilac James, “From my initial meetings with Karen at Lilac, I found them to be credible, honest and free from the usual jargon. Once selected, we quickly devised my digital marketing strategy that gave me an immediate presence on page one whilst building the all-important credibility with Google for the organic search results. After deciding to start my own business, choosing to work with Karen and the team at Lilac James was the best business decision that I have made to date.”

Read more about Diligent’s cleaning services here: www.diligentcleaning.co.uk 


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

We like to laugh – so contact us for at least a smile!

We offer a range of services to a wide range of B2B & B2C industry sectors. Our solutions start with a qualified consultancy approach, recommended services will be bespoke to your businesses needs, one size does not fit all.

Irrespective of your core business we can help you understand the opportunities in your sector and grow!