Digital Marketing Case Studies

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FEN REGIS TROPHIES

SEARCH ENGINE OPTIMISATION


Fen Regis Trophies are a family run, Peterborough based business with over 40 years of experience in the trophy and awards industry. Not only do they supply glass awards and glass trophies, they also offer champagne flutes, brandy glasses, decanters sets as well as cups and shields just to name a few, all with the option to have them engraved. They contacted us in May 2014 because they established that they needed help with their online search presence. We started by conducting a full SEO health check report to investigate their current website performance, on page optimisation elements, keyword rankings and to unearth any potential keyword niches that had not yet been tapped into.

Following a meeting with Fen Regis to discuss their health check in detail and what options they have available to them we suggested that an on page optimisation project and link building strategy was the best way forward. The on page optimisation project consisted of full keyword research to identify all advantageous keywords, followed by allocation and writing of 100% unique and optimised copy including Meta data. As part of the link building strategy we have continuously built high quality, unique back links to help maintain and improve keyword rankings in the long term and to boost their domain authority. As a result Fen Regis Trophies’ domain authority has continued to grow and now stands at 25 in September 2017. Our on page optimisation efforts have meant that they also now enjoy 14 strong page one positions, with other positions continuing to improve. Fen Regis Trophies are an absolute pleasure to work with, you can find their website here…https://www.fenregistrophies.co.uk/

 

Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

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