Kitchen Culture Cambridgeshire is a local, family run company who face a similar challenge to many other regional businesses.


Whilst they have a showroom in Great Staughton near St Neots they also provide services across nearby counties including Bedfordshire and Northamptonshire.


As with other sectors, all web traffic is not created equal so it was important that we identified which keywords would drive customers with high intent. Our analysis quickly showed us that whilst there are good search levels for some keywords they were not right for this business. Search terms like ‘kitchen fitters’ for example which is invariably searched for when customers have sourced their kitchen and want someone to fit it.


Showroom type keywords were quickly flagged as being the most appropriate but from an SEO perspective there was a problem. Kitchen Culture did reasonably well for Kitchen Showroom St Neots but had zero presence in the search engines for Kitchen Showroom Northampton, Kitchen Showroom Huntingdon and Kitchen Showroom Bedford.


As a Crown Imperial Elite retailer, Kitchen Culture have a selection of beautiful modern and traditional kitchens in their showroom as well as every sample and colour option you could dream of. Their showroom is certainly something to be proud of and our job was to increase web traffic to their website and ultimately customers through the door.


Search engine optimisation is not a quick fix but on page optimisation is now complete and early results are looking promising for all regions.


As the Lilac team often say….. watch this space!


Whether you are a small, medium or large company you should never underestimate the effect that local SEO can have on your business. Optimising your website for searchers close to you is increasingly important as 97% of customers now search for local businesses online.

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