ORIGINS OF MOTION
SEARCH ENGINE OPTIMISATION
Lilac James have been working closely with Origins of Motion to build and develop their online presence. Origins of Motion are a Cambridge based video production company who specialise in professional, creative video services across the south east of England.
The Lilac team researched regional search terms, understanding that the target market look for a production company close to home. Someone they can meet with to understand and interpret their objectives. This meant optimising their existing site for Video Production Company Cambridge in addition to Videographer Milton Keynes and other nearby regions including Peterborough and Stevenage.
Additionally, the website was optimised for a range of national search terms relevant to the service offer. From an SEO perspective, this is known as maximising the long tail keyword, accepting that sophisticated users will use long form search terms to locate specific services.
Origins of Motion are highly acclaimed videographers that set out to produce high quality cinematic visual media to businesses looking for something with sharp delivery. With the average user on the internet only having an attention span of 8 seconds, it is imperative that messages are communicated via the most effective media. Video has proven to be the most engaging media on social networks receiving 70% more interaction than a standard graphic post.
Founder and content creator Andrew Heathcote exclaims; ''6/10 people would rather watch online videos now than television! It’s a huge stat that shows just how far consuming media online has come. I can definitely understand it as probably half of the film/video content that I watch is now on YouTube. Have you noticed yourself watching more of YouTube and less TV over the past years?''
The Lilac Corporate Video
Great believers in practicing what we preach the Lilac team have just worked with the team at Origins of Motion to produce our very own promotional video. It can be daunting contemplating such a project, where do you start? What should you include and leave out? Will we feel self -conscious being filmed?
We need not have worried the production team were amazing, real professionals and masters at getting people to relax in their environment. The Origins team compiled a series of film clips, conveying our very ethos in just a few minutes. Communicating our experience and our brand message in a succinct and fun way. Really a first class experience all round – you however can decide for yourself…